
“Streetstyle is my sartorial bible” –
Chloe Sevigny in The New York Times.
Without the Hipsters, Teddy Boys, Beats, Rockabillies, Rude Boys, Mods, Surfers, Hippies, Punks, B-Boys, Ravers, Harajuku Girls – and all the other streetstyle originals – most of us would be left without anything to wear. But the sharp suits, leather jackets, jeans, kaftans, flares, DMs, slick locks and so forth are only the visible, tangible part of this legacy. Oozing through the clothes, hairstyles, make-up and accessories is an attitude. An attitude which perhaps more than any other set the tone of life in the second half of the twentieth century and which shows no sign of dissipating in the twenty-first.
‘The Street’ is both the stage upon which this drama unfolds and the bottom line metaphor for all that is presumed to be real and happening in our world today. In the past, ‘Western Culture’ was most at ease and most recognisable within grand interiors. Today, as high culture has given way to popular culture in the 20th century’s most significant social revolution, it is the litmus test of ‘street credibility’ rather than that of class, which is crucial. If it won’t cut it on the corner, forget it.
First published by Thames and Hudson in 1994, Streetstyle has been a revelation right from its launch at London’s legendary V&A Museum, where the world’s most respected style pioneers toasted the birth of the world’s flagship styletribe tome. Born in London but successful worldwide, Streetstyle has now been distributed internationally, translated into 3 languages, sold over 30,000 copies and, as a massively popular collector’s item, the 1st edition is now selling for upwards of £100 a copy online.
This fully updated edition will feature nearly 100 extra pages with a four page bound insert, 5 new chapters, including over 250 compelling images, all packed into 224 devilishly stylish pages.
The Streetstyle exhibition and book launch will feature images from the book as well as showcasing a series of talks and discussions with Ted and guests about the past, present and future of Street Style and subcultural fashion.
PYMCA has become renowned for its street culture exhibitions, showcasing images from their extensive archive. Having already celebrated subcultures of Rave and Skinheads, Hip Hop and Taboo club scenes, Their most recent exhibition Unordinary People was held at London’s legendary Royal Albert Hall and was the venue’s most popular exhibition of 2009.
Pre-order now!