I Pinking Hate This

by Liana in Marketing

I’ve seen ads for the new pink Fiat 500 in various fashion/gossip mags over the past few weeks and each time I get seriously close to throwing myself in front of the next Tube. I mean really, Fiat. Pink? How long (and how much!) did it take for the head of NPD or Marketing to come up with that one? Now there’s a viral and I warn you now- the word ‘Hunk’ appears.

Hello?! You can appeal to female consumers without having to paint your product pink! In fact, most of us over the age of 12 don’t even like the colour pink. What’s REALLY annoying is that I love the car! The design is brilliant and I would totally buy one but now I’m put off by the total lack of imagination.

I’d like it noted for the record: if I see one of these Pepto-pink monsters on the road I am not responsible for any of the damage that soon follows.